Marketing Done Right
The choice you make may depend on whether you’re right- or left-handed. We think that we make decisions based on our ideas of right and wrong, but according to recent research, our… Continue On +
Discounted Offers for New Dental Patients
Dentists need to be careful when they attract new patients to the practice with discounted offers. What may seem like an innocent marketing tool can cause a number of headaches if you… Continue On +
Getting Dental Patients to “Yes”
Whether you want to propose a certain treatment plan or schedule a hard-to-please patient at a specific time, one of the biggest obstacles you have to overcome is the fear that someone… Continue On +
Standing the Test of Time
The work you do as a dentist may end up having a much longer life than you originally intended. The scientific journal PLOS One recently published an article which claims to have… Continue On +
Placing Value on Pain Relief
Do you think a dental patient is happy when you relieve that person’s pain or alleviate some type of discomfort? Of course your patient is happy. Why then do so many dentists… Continue On +
Making the Most of CAD/CAM Technology
If Santa brought your dental practice a CEREC or an ED4, it’s important to keep several things in mind. Your front office team will most likely have questions about how to bill… Continue On +
Is Your Dental Marketing Working?
Winston Churchill once said, “However beautiful the strategy, you should occasionally look at the results.” This certainly holds true for dental practice marketing. If you are trying to encourage more patients to… Continue On +
Nobody Schedules for Small Decay
Imagine you take your car in for an oil change. Your mechanic, in addition to changing your oil, inspects your engine. When your car is ready, your mechanic explains his findings: “Your… Continue On +
A Simple Surprise to Increase Treatment Acceptance
Have you ever considered how something as simple as offering your dental patients a beverage in the waiting room or a warm towel to freshen up with after a visit can lead… Continue On +
Taking the Pulse of Your Dental Practice
Dental practice software is powerful. You can pull hundreds of pages of reports and gather an enormous amount of data. But do you need all that to take the pulse of your… Continue On +
How to Handle Negative Online Reviews
What do you do when a dental patient posts a negative online review of your practice? A lot of dentists reach for the panic button just after they hit a punching bag. … Continue On +
Fanatical Customer Service
Do you enjoy waiting on hold for customer service? How confident are you about receiving a helpful return call or email after you leave a message? In the book Switch by Chip… Continue On +