Category Archives: Marketing

dentist-tools-tooth

Placing Value on Pain Relief

By Mike Smith on January 17th, 2012

Do you think a dental patient is happy when you relieve that person’s pain or alleviate some type of discomfort?  Of course your patient is happy.  Why then do so many dentists … Read More +

cerec

Making the Most of CAD/CAM Technology

By Mike Smith on January 12th, 2012

If Santa brought your dental practice a CEREC or an ED4, it’s important to keep several things in mind. Your front office team will most likely have questions about how to bill … Read More +

offline-marketing

Is Your Dental Marketing Working?

By Mike Smith on December 6th, 2011

Winston Churchill once said, “However beautiful the strategy, you should occasionally look at the results.”  This certainly holds true for dental practice marketing. If you are trying to encourage more patients to … Read More +

treatment acct

Nobody Schedules for Small Decay

By Mike Smith on November 15th, 2011

Imagine you take your car in for an oil change.  Your mechanic, in addition to changing your oil, inspects your engine.  When your car is ready, your mechanic explains his findings: “Your … Read More +

simple gift

A Simple Surprise to Increase Treatment Acceptance

By Mike Smith on November 3rd, 2011

Have you ever considered how something as simple as offering your dental patients a beverage in the waiting room or a warm towel to freshen up with after a visit can lead … Read More +